OGX Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo, Fresh, 12 Fl Oz

Q: If other Aveeno shampoos are sulfate and parabin free, what makes this one different to be called "color safe"? Wouldnt they all be color safe?

I purchased this after trying two other Aveeno shampoos. My hair is snow white and I have itchy scalp after cancer. This was THE ONE, it is a pearly white with oatmeal and it does not yellow my hair! I think perhaps with them stating color safe it implies that bleached hair is safe from color changes, which can happen with some shampoos like their Apple Vinegar which definitely yellowed my hair. Just my thoughts and experiences.

Q: Is it safe for keratin treated hair ?

Hey there! We'd recommend double checking with your stylist to make sure our products are a good fit for your keratin treated hair.

Q: This says sulfate free but if you look at ingredients it says sulfate. So this isn’t true right?

I just received this shampoo and after checking the ingredients list on the bottle, there are absolutely NO sulfates listed. It does have Sulfonate which is not a Sulfate, but a distinctly different chemical with different properties. By Sandra Rose on June 21, 2023

Q: What kind of smell? And is it strong smell?

Hello. My product is new, unopened so I can't tell you how it smells. I would guess it's pretty mild.

Product ID: 90489739

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Details

Brand
Aveeno
Item Form
Liquid
Hair Type
Damaged Dry
Scent
Blackberry
Age Range (Description)
Adult

🌾Oat-powered scalp soothing

💪Quinoa protein strengthens strands

🫐Blackberry antioxidant boost

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OGX Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo, Fresh, 12 Fl Oz

Aveeno Color Protect & Strengthen+ Blackberry & Quinoa Conditioner (12 Fl Oz)

Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk, Moisturizing Shampoo for All Hair Types, Safe for Color-Treated Hair, Paraben & Dye-Free, 12 Fl Oz

Description

🌿 Elevate your hair care ritual with nature’s strongest shield!

SCALP SERENITY - Natural oat soothes and balances for a healthy scalp environment
TRUSTED HERITAGE - From Aveeno, a legacy brand since 1945 known for skin and scalp care excellence
CLEAN CONSCIOUS - Free from dyes and parabens, safe for all hair types including color-treated
COLOR GUARD FORMULA - Sulfate-free blend that locks in color and prevents fade
FARM FRESH STRENGTH - Infused with oat, blackberry & quinoa for resilient, vibrant hair

OGX Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo is a 12 fl oz sulfate-free formula enriched with oat, blackberry, and quinoa protein. Designed to protect color-treated and heat-styled hair, it strengthens strands, prevents breakage and color fade, and soothes the scalp with natural ingredients sourced from trusted farms. Free from dyes and parabens, it’s safe for all hair types and backed by Aveeno’s decades-long skincare expertise.