Joico Blonde Life Color Enhancing Masque | For Blonde Hair | Color Depositing Treatment | Maintain Unique Blonde Tones | Fortified With Monoi & Tamanu Oil

I love this product because you can leave it on as long as you want to achieve the intensity of it. I also bought the Rose and Violet too.

Purchased to use instead of purple shampoo with hopes of color deposit. Used maybe a quarter sized amount (i only have bangs done with medium length hair) and it deposited silver color and took down some of the brassiness. I didn't keep it on as long as it suggested as I was just testing it, but it did great and it didn't leave any blue or purple tint. Will def use in between re-dyes. Scent is good. Left my hair soft. Rinseability was good. Perfect consistency to apply.

Buen producto muy recomendado me gusta mucho

I love the joico products and this masque is no difference. It helped remove some of the brassiness in my hair and left it feeling soft and healthy. It is not a product that should be used daily for me, but when my color starts to look dull, using this a few times a week helps brighten it back up.

My hairdresser had a sample of this and used it on my hair after I had a few highlights put in, she also used a color of theirs. My head has suffered since end of summer from excema from chemo added to I'm a swimmer, both salt and chlorine.Had to stop swimming in pools bc of the chemo. This product worked great as does their shampoos I now use also. No irritation at all and my itchy scalp is gone. Color is lustrous and leaves my hair soft and smooth. Highly recommend for all you blondes out there

This works wonders in my hair now my hair doesn’t look yellow but great like it’s supposed to thank you so much

I've been exploring different products to give my white/gray hair a boost. This had an overall 4.6 stars, so I tried it. I knew as soon as I rinsed it out that there was a problem. My hair has a soft, natural curl so I typically just let it air dry. This stuff turned the texture of my hair into steel wool. No curls, just kinky frizz. We were headed out of town for a wedding,so out of desperation I flat ironed it. It took a lot of styling spray, but it looked much better after that, and I admit the shine and color were good, thus the three stars. I won't use this again, so i washed $29 down the drain.

Absolutely love this product leaves my hair titanium color after leaving on 10 minutes and I love the condition of my hair.