Schwarzkopf LIVE Ultra Brights Purple Punk Semi-Permanent Hair Dye 094, Purple Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes

Love this product. I have been using this for a number of years now. the colour is so vibrant, and it lasts quite a while. I top up every couple of weeks to keep my colour fresh. Highly recommended!

Colour is absolutely true to shown on box, but bear in mind that you do have to use a lightening bleach on your hair first, the colour won't match if it isn't absolutely light blonde to platinum. I used a B-Blonde brand maximum lift set before hand, and when I put my flash in the front of my hair, the colour came out absolutely identical to what is on the box. The ends are more a raspberry colour (as I am growing out dark brown dyed hair which the bleach wouldn't eat through completely) but was very pleased with the results and will continue to use for some time.The stuff comes in a tube which makes it very easy to apply, and means you can use it for several re-applications (although be warned if you're wanting to go full head you should probably have two or three tubes depending on hair length). Also smells absolutely fantastic, not like dye at all but more like some kind of perfume or candy (raspberry or blackberry, something along those lines, very sweet and pleasant, not at all what you expect).Very happy with how it turned out. It does fade out relatively fast but this is the case with most vivid colour dyes. Reapplications are fast and easy.EDIT:Had to add, was absolutely staggered at how absolutely quickly putting bleach on the pink strips this out, so I would say if you go platinum and get sick of pink at any given point, all you'd need to do is use your normal high lift bleach to strip it out. It starts working in seconds (and I mean seconds, literally) so probably wouldn't even damage your hair much to strip it out if you get bored of the colour. Very pleased as means can experiment with the other colours in the range without worrying about how I'll get rid of them later.

So, after feeling like I needed a little change. I decided to give this a go! Always loved the silver hair trend. Didn’t realise it would end with me sporting a new, free of charge, undercut! Can’t say much about the colour, it didn’t take at all! Yes, my hair was light enough, and yes, I used two tubes! Smelt good though, guess that was a bonus! Kinda weird to apply. A bit like those pastel paint tubes you can get from the art store. You might need some extra strength to push it out of the tube though! The thickness isn’t the best to work with! Anyways, followed the steps like a pro! Washed it out, thoroughly! Let it dry naturally, and was left with the disappointing finish! The only way I can describe it, was like someone had thrown talcum powder on my hair! Anyways, it was what it was! Woke up the next day, my birthday by the way! Going about my day, I really didn’t expect what happened to happen. But someone using a naked flame next to my head, managed to engulf my entire head in flames!!!! It honestly was faster than a bullet! Jumping into natural panic, beating the crap out of my own head to put the flames out, I managed to not suffer any major burns so to speak! But after the initial shock, and everyone’s ‘OMG’ reaction, I braved looking in the mirror to check the damage! Yep … the underside of my hair had been reduced to singed baby hair. Like I’d hit 46 and decided to get cool, and have an undercut! Now, you might ask, how do I know it was the dyes fault. Well, I don’t use styling products, my hair is always natural. And I don’t tend to bathe it in petrol. And it definitely had a source of accelerant! So I can only assume, the dye left some kind of residue on my hair! The good news is, I’m not disfigured (minus the loss of hair) no one died, and my mother who’s suffered hair loss from chemo had a great laugh at my losing my hair also! So that cheered her up. Bonus! Thank god I wasn’t blowing out 46 candles to make this happen. I’d dread to think what I’d look like! But yeah, the colour isn’t the best :)

I usually use Tangerine Twist permanent, on naturally medium brown hair to lighten and make it copper/ginger. I couldn't get hold of this on my subscribe and save this month, so switched to this semi permanent option for this one delivery and it's worked well. I used 2 packs and 1 conditioner for my past shoulder length hair which means I have 3 conditioners left to use. Not sure how long it will last or wash out next wash as I was struggling to make the water run clear, but upon dying it's made my hair brighter ginger again, if a tad darker than the tangerine twist usually makes it. I think this is less damaging to my hair than the usual one which contains bleach, so I will probably now alternate this one with the permanent one every 8 weeks!

Great product on pre lightened hair 👌 absolutely loved the result , I do wish it was permanent I find I'm using the box every couple weeks once a month almost ... but its cheap and looks awesome had lots of compliments 😊

I used 2 tubes for medium hair (shoulders) and as I wanted to have it bright I didn't use any conditioner and kept it for around 25 minutes, but the results where not great. I will have to give it a second try to see if it will cover uniform all areas (where it worked perfectly the colour is beautiful)

My mum uses this I know it's good 👍

Perfect colour came out well