The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal) Paperback – April 1, 2015

I have owned the full version of this book for years now and love it. Its a great resource to reference back to. I purchased this pocket version for a friend who is a less patient reader and he is enjoying the quick lookups, as well as this book literally fits in his pocket! If you want more in depth explanations or study material i suggest using the original book, but for TLDR, this is perfect.

Excellent book and reference for a "jack of all trades". I love that the book covers several areas of design, including both visual and functional aspects. It is conveniently sized, and of course...well designed.Personally, I play with everything from designing parts and tools to build/repair cars to graphic design to home organization/building projects. I outsource my "real" design work to professionals, but it is still great to understand some of these principles when reviewing their work.

I wouldn't say I didn't know a part of those design rules, but not all. This book is very useful and easy to understand. It is definitely a book that should be on your table. So buy it, put page marks and use it.

A good quick reference read, but the full book is better.

The depth is hardly the great thing about this book. It is a rather shallow introduction to each of these principles. Really just sufficient to understand and apply said principles in a useful way. Many of these principles could take a decade to master, but that's where this book becomes useful. While it would take a long time to master, it only takes a few minutes to apply to a lesser extent. Just sufficient to substantially improve a project, product, or user interface, for instance. For new designers, developers, artists, and engineers, this book is a must have.

very thought provoking book, lots of complicated psychological principles all boiled down to their simplest form. this is a great book to flip through bit by bit while you're eating breakfast, gives you one or two cool ideas that you can percolate throughout your day.

This is the smallest, most concise book for human factors/ergonomics that I've ever seen. Any intelligent person would be able to extrapolate a good design from the foundation that this book establishes. I use it as a reference with other engineers on how to make our products work better for our customers. Many engineers can be obtuse when it comes to human factors/ergonomics since they are rarely end-users.

Fantastic book on design principles...so concise, comprehensive and well-illustrated. I read his previous book which was overall great, and I find this one even better and inclusive of even more important design concepts. My only gripe is his seemingly pro-abortion bias in one of his examples. Abortion is violence against a developing human and her or his mother. Choose life.